Users can also import the list of accounts they follow directly from Instagram, making it super easy to get up and running on the app.īut it’s not quite so easy to leave Threads. Users sign up through their Instagram accounts and keep the same username, password and account name, although they can edit their bio to be unique to Threads. Some users did experience occasional glitches and issues getting content to load in the early hours after Threads launched, but that is to be expected when millions of users are joining and using an app at once. “We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind.”

“The vision for Threads is to create an option and friendly public space for conversation,” Meta CEO Mark Zuckerberg said in a Threads post following the launch. Verified Instagram accounts are automatically verified on Threads. Thread accounts can also be listed as public or private. Meta officially launches Twitter rival Threads. But the app also blends Instagram’s existing aesthetic and navigation system, and offers the ability to share posts from Threads directly to Instagram Stories.

Similar to Twitter, users can reply to, repost and quote others’ Threads posts. Meta said messages posted to Threads will have a 500-character limit. The platform looks a lot like Twitter, with a feed of largely text-based posts - although users can also post photos and videos - where people can have real-time conversations. Threads is a new app from the parent company of Facebook, Instagram and WhatsApp. Here is everything we know so far about Meta’s Threads: And for Meta, Threads could further expand its empire of popular apps and provide a new platform on which to sell ads. But Twitter has become particularly vulnerable in recent days, angering users over a temporary limit on how much content users can view each day. Threads could pose a serious threat to Twitter, which has faced backlash since Elon Musk t ook over the platform in October 2022 and has run it with a fly-by-the-seat-of-your-pants approach.

The mood on Threads on the night of its launch felt a bit like the first day of school, with early adopters rushing to try out the app and write their first posts - and some questioning whether the app could end up being the “Twitter killer.” As of Thursday morning, Threads was the top free app on Apple’s App Store and a top trending topic on Twitter. Threads is already off to a strong start: it received 100 million sign-ups in less than a week, the app shows, including a large number of brands, celebrities, journalists and many other prominent accounts. Facebook-parent Meta officially launched its Twitter competitor, Threads, last Wednesday, after first confirming its plans for the app just three months ago.

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